The global digital advertising market was valued at US$90 Billion in 2017 and is projected to reach US$350 Billion by 2026, at a CAGR of 18.5% during the forecast period.
Global media spending is steadily increasing by more than 5% per year. Regardless of political and economic concerns in various markets, the increase in digital advertising business will maintain the overall advertising benefits.
Two major market growth drivers are self-service platforms that allow small businesses to advertise effectively on the Internet, and the increase in the number of online startups that use these self-service platforms to sell products directly to customers. Google and Facebook are capturing the majority of this growth because they are outperforming in serving these two consumer groups.
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Mobile accounted for nearly around 50% of all digital advertising, but mobile growth rates are starting to decline after an impressive uptick. For example, mobile grew by 70%, and mobile doubled every year for the first few years.
Mobile monetization is gaining momentum, particularly in apps and video, and is expected to maintain this momentum during the forecast period as consumer behavior changes and header bidding technology expands into the beyond web posting. Additionally, demand from brand advertisers for greater transparency and fraud protection is expected to remain strong. Confirming ad inventory and quality will be key to keeping ad dollars flowing to digital media.
Asia-Pacific and North America account for 70% of the US$628 billion in global ad spend in 2017. Strong consumer spending in these regions, along with the FIFA World Cup, will divide global growth of advertising by 7% in 2018. Global media spending will gradually increase by more than 5% per year by 2022. North America holds the largest share of the advertising market with 232 billion US dollars and a share of 35 % of world media total. Asia-Pacific ranks second in regional media spending with US$210 billion and a third of global advertising activity.
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Report Scope for Global Digital Advertising Market
Global Digital Advertising Market by Device:
Office
Mobile
digital billboard
Global Digital Advertising Market by Brand Category
Pets
Food & Drink
Family & Parenthood
Travel
B2C B2C Technology
Style & Fashion
Home & Garden
Finance & Insurance
GIC
Business
Education
Automotive
Sports
Health & Fitness
B2B technology
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Global digital advertising market by format
To display
To research
Banner, Rich Media, Sponsorship
video
Other
Global Digital Advertising Market by Transaction Type
Programmatic
Direct
Global Digital Advertising Market by Region
North America
Asia Pacific
Europe
Latin America
Middle East & Africa
Key Players Operated in Global Digital Advertising Market:
Acxiom Corporation
Alibaba Group Holding Limited
Amazon.com, Inc.
Baidu, Inc.
Conversant, Inc.
Dentsu Aegis Network
Accenture Interactive
PwC Digital Service
IBM iX
Net Web Creations
iProspect
WebFX
Disruptive Advertising
Successful Internet Marketing Agency
Topspot Internet Marketing
PBJ-Marketing
Creation Adster
Boostability
97 Switch
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