AiAdvertising Engages MZ Group to Lead Strategic Investor Relations and Shareholder Communications Program
SAN ANTONIO, September 08, 2022–(BUSINESS WIRE)–AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on digital ad spend , has engaged international investor relations specialists MZ Group (MZ) to lead a comprehensive program of strategic investor relations and financial communications in all key markets.
MZ Group will work closely with AiAdvertising management to develop and implement a comprehensive capital markets strategy designed to increase the company’s visibility in the investment community. The campaign will spotlight AiAdvertising’s Campaign Performance Platform (CPP), which is the industry’s first cloud-hosted advertising management solution that leverages AI and connects marketing investments to sales revenue. The company is successfully executing its transition from operating as an agency with inconsistent and unpredictable revenue to an AI-as-a-Service (AIaaS) platform solution with scalable and predictable monthly recurring revenue. AiAdvertising has signed nine new platform licensing agreements since the start of the year, totaling more than $5 million in annualized revenue.
MZ has developed a distinguished reputation as a premier resource for institutional investors, broker-dealers, analysts and private investors and has offices around the world. Chris Tyson, Executive Vice President of MZ North America, will advise AiAdvertising’s IR team on all facets of investor relations, including coordinating roadshows and investment conferences in key cities and raising brand awareness with financial and social media.
Ted Haberfield, Chairman and President of MZ Group North America, said, “AI-driven efficiency in CRM is increasing revenue globally, with Gartner predicting that AI growth has created 2, $9 trillion in business value in 2021. AI isn’t magic, it’s computer science using advanced math that enables software to perform human-like intelligence tasks that can learn and grow. improve over time. to dramatically increase productivity, efficiency and performance. Marketers using PPC can easily plan, forecast and execute hyper-personalized advertising campaigns of unprecedented complexity with unimaginable simplicity and complete transparency. According to recent research, AI-based software revenue is expected to grow to $119 billion in 2025. The addressable market for AIaaS in the i marketing and advertising category is huge and is expected to reach $21 billion in 2023. The deals the company has signed this year span a diverse and growing customer base across a wide range of sectors, including finance, specialty retail, hospitality and leisure, and manufacturing, and the company is well positioned to increase the value of its technology. This creates untapped value that presents an exciting opportunity, and we look forward to sharing this with our network of institutional, family offices and retail investors.”
Chris Tyson added: “AiAdvertising uses AI to reduce what would typically take 24,000 man hours to 36 marketing hours plus machine hours. CPP includes services such as: organizing disparate data on CRM and customers, personality development automation, prediction and dynamic rendering creative resources, lookalike audience curation, omnichannel activation and real-time performance management PPC first helps to prioritize goals and customer goals and connects, organizes and cleans customer data, turning it into actionable insights Its AI dynamically identifies behavioral insights in days, not months, at a fraction of the cost of traditional methods. organized into personas that become micro-targeted custom audiences. A client’s creative assets are organized around these auds. Personalized and scored elements to predict the highest performance and the ad campaign is activated. AiAdvertising recently partnered with leading AI companies to integrate technologies into its PPC, including Genus AI which will enable AI-generated video ads for YouTube and TikTok and automatically create and adapt recommendations on customers’ existing creative advertising designs. We look forward to working with management to communicate the immense value proposition that AiAdvertising represents based on its growing revenue and transition to scalable and predictable recurring monthly revenue from the AIaaS model.”
“Our CPP gives marketers the ability to leverage intelligent automation to make predictions at scale, bridging the gap between CRM and AdTech,” said Jerry Hug, CEO of AiAdvertising. “We have signed nine new platform license agreements since the start of the year, totaling more than $5 million in annualized revenue, quickly positioning us as the market leader in the emerging AIaaS category. We are strongly focused on executing our business roadmap to grow recurring revenue and gross margin gain.
“In response to our accelerated growth, we recently completed an extensive rebranding, including a new corporate website, which emphasizes the strength of our innovative brand in the ad tech industry. , enhances our online marketing presence and showcases our AI-powered platform to customers and investors.With this engagement with MZ, we intend to be much more communicative in the future with our shareholders and the capital markets Initiatives include an upcoming refresh of the investor relations section of our website to better reflect our message, attendance at upcoming investor conferences, including the ThinkEquity Conference on October 26e, and a regular cadence of quarterly reports and conference calls. We believe these efforts will prepare us for a targeted build-up to a major national exchange in the future. We look forward to working with Chris and the entire MZ Group team to communicate the potential of our revolutionary cloud-hosted ad management platform that harnesses the power of AI and creates long-term value for our shareholders,” concluded Hug.
For more information about AiAdvertising, please visit www.aiadvertising.com. To schedule a conference call with management, please email your request to AIAD@mzgroup.us or call Chris Tyson at 949-491-8235.
AiAdvertising, Inc. (OTC: AIAD) is a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on digital ad spend.
Our flagship product, the Campaign Performance Platform, is an end-to-end, subscription-based advertising management solution. The platform enables brands and agencies to easily target, predict, create, scale and measure hyper-personalized campaigns.
About MZ Group
MZ North America is the US division of MZ Group, a global leader in investor relations and corporate communications. MZ North America was founded in 1996 and provides large-scale investor relations to private and public companies across all industries. Backed by a proprietary one-stop-shop approach, MZ works with senior management to support its clients’ business strategies through integrated product and service categories: 1) IR Consulting & Outreach – comprehensive investor relations and roadshow services; 2) IPO Advisory & SPAC IR – preparing the pre-IPO journey and main sponsor/target companies through the SPAC business combination; 3) Public Relations – targeted campaigns and wide media outreach; 4) ESGiQ & Advisory – technological platform for ESG reporting and advice; 5) Market Intelligence – real-time property monitoring; 6) Technology solutions – websites, webcasts, conference calls, distribution services and board portals. MZ has a global presence with offices located in New York, Connecticut, Tampa, Puerto Rico, Chicago, Milwaukee, Minneapolis, Austin, Denver, San Diego, Aliso Viejo, Taipei and in Sao Paulo. For more information, please visit www.mzgroup.us.
This press release may contain “forward-looking statements”. Forward-looking statements are neither historical facts nor guarantees of future performance. Instead, they are based solely on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are beyond our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Accordingly, you should not rely on any such forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those set forth in the forward-looking statements are included in our filings with the Securities and Exchange Commission, including the “Risk Factors” section of our Annual Report on Form 10-K for the year ended December 31, 2020. Any forward-looking statements we make in this release are based solely on information currently available to us and speak only as of the date on which they are made. We undertake no obligation to update publicly any forward-looking statements, whether written or oral, which may be made from time to time, whether as a result of new information, future developments or otherwise, except as required by applicable law. ‘required.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220908005338/en/
Larry Holub/Chris Tyson