Brand Value, User Loyalty, and Revenue Through the Lens of Integrated Finance – Tearsheet

Embedded finance is everywhere, and affects everything, both financial and non-financial spaces. Embedded finance solutions – leveraged for banking, insurance, lending, payments as a service – are becoming the most widely adopted digital technologies.

Nearly half (47%) of U.S. businesses are currently investing in digital financial solutions and planning to launch them. As a result, the integrated finance market is expected to reach a market value of $138 billion by 2026.

The spectacular rise of integrated finance is not expected to slow down any time soon. Consumers can now order food and groceries, buy or sell cars, buy insurance or a mortgage, and manage their money through a cascade of brands that have enriched the digital marketplace. As digital experiences become more streamlined and user-friendly outside of financial services, consumers are demanding more from their financial products and services, especially from the brands they already do business with.

This means that to win new consumers – and retain existing ones – brands must rise to the challenge and find ways to offer the best in-vehicle solutions that meet the needs and expectations of their users.

It goes beyond winning and retaining customers; these solutions create new revenue streams, give the business better insights into usage behavior, reduce purchase friction, and increase engagement.

Dive into Netspend’s latest eBook to learn more about:

  • Why Integrated Finance is a Critical Path to Recruiting and Retaining Customers
  • The business opportunities of integrated finance: from product to brand, from loyalty to commitment
  • What Gen Z – the youngest financial consumers – want and need from their shopping experiences
  • A Checklist for Digitization: From Zero to Integrated

Read the e-book here

Comments are closed.