Carlsquare advised wyn on its merger with the Generaxion agency group
As of October 2022, the growing digital agency wyn becomes part of the Scandinavian agency group Generaxion, which consists of 14 digital agencies in Sweden, Denmark and Finland. Besides expanding the service portfolio, geographic expansion in Northern Europe and improving economic stability and flexibility, wyn employees will also find suitable new accommodation. Together they want to become Europe’s most powerful digital agency group for small and medium-sized businesses.
At wyn digital GmbH, with headquarters in Hamburg and a branch in Kiel, the focus is on helping medium-sized companies to develop successful online and digital marketing strategies and to navigate safely through the challenges of digitization. Since its creation by Jan Schulte and Cati Klintworth in 2010, the agency has established a strong position in digital performance marketing and in the design and development of digital platforms with its current staff of approximately 65 employees.
Group CEO Allan Damborg laid the foundations of the Generaxion Group in 2008. Today, Generaxion is an association of 14 digital agencies and businesses with a total of over 400 employees. Generaxion is owned by its employees and Adelis Equity Partners, a private equity firm that values entrepreneurship, creativity, integrity, humility and teamwork.
By joining the Generaxion Group, wyn gains expanded language and geography capabilities, as well as an expansion of its service portfolio, which is already extensively designed with SEA, SMA, SEO and tracking, as well as UX, UI and web development in content. management and e-commerce.
“We realize an exciting advantage for our customers who want to enter the Nordic market. For example, there is now direct access to native speakers of Nordic languages when designing and running a campaign. »
Jan Schulte, co-founder of wyn
“Separately, the individual Scandinavian countries seem like small markets, but if you look at the Nordic region as a whole, there are nearly 30 million people with a total GDP of €1.351 billion. Since Generaxion covers all Nordic countries, we can now operate as one cohesive marketplace. »
Cati Klintworth, co-founder of wyn
Therefore, Generaxion also sees promising opportunities in the cooperation with wyn, which covers both Germany and the other DACH countries. In addition to the exchange on customers, markets and skills, it is also wyn’s innovative approach to concepts such as Liquid Workforce and Work-from-Home that makes the merger a natural alliance.
“wyn caught our attention because, in addition to its strong position on the German digital agency market, this team also has an innovative approach to modern forms of organization and attaches great importance to the freedom of its employees. The freedom and creative development of our employees are the hallmarks of our success.
Allan Damborg, CEO of the Generaxion Group
Carlsquare acted as exclusive financial advisor to wyn’s managing partners.