Newcastle United set to enjoy ‘record’ Premier League revenue following takeover
Deloitte has released its list of Football Money League 2022 clubs.
The list, which covers the Covid-19-hit 2020/21 season, is topped by Manchester City, a club that has transformed, on and off the pitch, since its 2008 takeover by Abu Dhabi United Group owned by Sheikh Mansour. .
Newcastle, absent from the 2021 and 2020 lists as the club failed to provide financial figures on time, are a lowly 28th, six places behind newly promoted Leeds United, with earnings of just over £143m at the exchange rate today.
Mike Ashley was the owner of the club at the time, and a lot has changed since then.
United’s new owners have pledged to invest in the club, which spent more than £80m in the January transfer window on five players in a bid to stave off the threat of relegation.
Going forward, European football – and, ultimately, trophies – are the goals of the ambitious club, which is 14th in the Premier League table and nine points above the drop zone.
Newcastle, certainly, will climb in the Money League as new sponsorship and commercial deals are signed – and the club should also climb in the Premier League. Money and success in football are closely linked.
Deloitte predicts club revenue will hit “record highs” as football recovers from the Covid-19 pandemic.
The report states: “Looking ahead to Money League 2023, we expect Money League club revenues to reach record levels as they rebound from the effects of the pandemic and push towards collective revenue. of 10 billion euros.
“A welcome and continued return of fans to stadiums should see matchday revenue return and possibly surpass previous levels.
“The realignment of the football season and financial year will likely reduce broadcast revenue for Money League clubs in the financial year 2021/22. This will be partially offset by the start of a new rights cycle for UEFA club competitions.
“Premier League broadcast rights values are set to move further away from Europe’s other ‘big five’ leagues from the 2022/23 season with the renewal of existing domestic deals on the same terms.
“The total value of international rights is expected to increase by (approximately) 30% – and exceed the value of domestic rights for the first time.
“Therefore, in the 2021/22 season, apart from improving performance on the pitch (particularly in UEFA club competitions), we expect limited growth in club broadcast revenue.
“Increases in the value of international rights from the 2022/23 season for Premier League clubs could provide them with a platform to move up the Money League ladder.
“As the global economy continues to recover from the pandemic, we could see Money League club trading revenue return to record levels in the near future.”
Newcastle weren’t a threat to Europe’s footballing elite during Ashley’s time as owners.
It took a long time for Man City to reach the top of the Money League, and United have just started their own journey.